How Much Revenue Do Apps Manage To Generate?

Here, the first question you really need to answer is which platform would opt to design your app. Answering this question is incredibly important since it can directly affect the potential your app will have in terms of gaining monetary returns since every platform has an entirely different ong audiences.

Developers conventionally earn well in the app domain since there is a consistent demand for apps to be developed. Having said that, opting to become a developer for Android apps will allow you to potentially earn more since the average salary for Android developers is around $97,600. The higher earning potential here is quite understandable since Android has a lot more users and higher market penetration than iOS.

But don’t think that iOS developers are not adequately compensated. A mid-tier iOS developer can earn a per annum income of around $96,600. This is not much lower than Android developers.

However, this shouldn’t be your initial bet when developing an app

However, you should take these figures with a pinch of salt, since in both the Android and iOS ent companies are the ones who earn much of the total revenue that these markets generate.

Smaller level developers continue to earn less, however, in recent times, there have been efforts by them to ensure that their apps perform well through initiating skillful marketing tactics through app marketing professionals.

There has been a rising trend in recent times by developers to port their apps to platforms other than Android or iOS to earn more profits by tapping into untapped markets.

You should first opt for either Android or iOS platforms or both simultaneously to ensure that your app is present in the markets where most of the audience is.

The platform ‘iOS’ is more lucrative than Android, so iPhone app developers are usually charging more than Android developers. Still, however, the revenue heavily depends on the success of your app.

Apps are some of the profitable entities out there right now, there are no second thoughts on that. In just four years i.e. from 2016 to 2020, global mobile app revenue is slated to increase by a whopping margin of 200%, and touch $188.9 billion.

These figures are majorly coming from the success of many top gaming apps. Gaming apps are among the top-grossing apps out there. In , PUBG Mobile managed to rake in monthly revenue of $146 million. That’s more than $4.7 million in revenue each day. The app now has over 100 million users worldwide.

But PUBG Mobile is not just a one-off success. Other gaming apps have equally impressive figures. Fortnite developed by Epic Games earned around $1.9 million each day in 2018.

Pokemon Go, the game which became a phenomenon worldwide, earned around $800 million in 2018. That’s like ? to a Billion dollars in revenue in a year.

Most of these apps rely on in-app purchases to make most of their money since they are free to download and use. $71.3 billion was the projected figure from in-app purchases that game apps could potentially make in 2020. If you are developing an app, then do consider adding the option of in-app purchases in there since 98% of the revenue that apps make comes from this very revenue-generating option.

Which Platforms Are Performing The Best in Terms Of Revenue Generation?

How much money your application makes depends a lot on the platform you choose to get it developed on. Android has the largest market share in the mobile industry with %, compared to iOS’ 22.9%, making the former the obvious platform dominating app revenues in the current environment.

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